Contested Kingdom

William McCarthy

An analysis of the thirty-year struggle between Southern Californians and the Walt Disney Company online and at Disneyland

• Format: Paperback
• ISBN: 9781496854728
• Publication Date: Dec 2024
• Availability: Not Yet Available - Pre-Order Now

Global Perspectives on Social Media Influencers and Strategic Business Communication

Bi

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

• Imprint: Business Science Reference
• Format: Hardback
• ISBN: 9798369309124
• Publication Date: Jun 2024
• Availability: Not Yet Available - Pre-Order Now

Computer-Mediated Communication

John C. Sherblom

• Format: Paperback
• ISBN: 9798823307987
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Survival Strategies and Transformations of the Global Media Industry

Floribert Patrick C. Endong

The global media landscape, profoundly disrupted by the relentless COVID-19 pandemic, has witnessed significant upheavals, from halted film production to the shuttering of theaters. Despite this impactful transformation, scholarly scrutiny of the pandemic's ramifications on the cinema and audiovisual media realm remains insufficient, with a notable gap in acknowledging the diverse global narratives of adaptation and representation beyond the Western perspective. Survival Strategies and Transformations of the Global Media Industry: Mitigating the Impact of the COVID-19 Pandemic , a groundbreaking book, fills this void by offering comprehensive insights into the pandemic's repercussions on the media. It achieves three key objectives: comprehensively analyzing the evolving dynamics of the global audiovisual and cinema sectors, meticulously examining the resilience strategies employed by media professionals, and elucidating the varied portrayals of the pandemic in media, encompassing its societal and cultural reflections. The book facilitates a nuanced understanding for academics, media practitioners, policymakers, and enthusiasts alike, guiding them through uncharted terrain to navigate the multifaceted alterations brought about by the pandemic.

• Format: Hardback
• ISBN: 9798369305737
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Spectral Media and Social Justice in the 21st Century

Raymond Aaron Younis

In the 21st century, the rapidly advancing convergence of information technology, mass communication, and digital media holds the promise of an era characterized by democratization, interconnectedness, and universal access to knowledge. However, beneath this veneer of progress lie hidden affiliations and insidious convergences that raise troubling questions about civil liberties, human rights, and democratic values. As the intricate web of communication, cooperation, and control becomes increasingly complex, the pursuit of social justice faces unprecedented challenges in this digital age. Spectral Media and Social Justice in the 21st Century is a thought-provoking volume that delves into the heart of these challenges, offering critical insights into the sustainability of social justice in the era of rapid technological advancement. This comprehensive work presents cutting-edge theoretical frameworks and compelling research findings to illuminate the concealed affiliations and obscured motives between "Big Tech," government organizations, and digital and social media. Intended for professionals, researchers, and students across various disciplines, this book investigates the multifaceted dimensions of social justice in the digital landscape.

• Format: Hardback
• ISBN: 9781668493052
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Digital Space in the Wake of Shrinking Traditional Media

Alfred Okoth Akwala

The rise of digital media has disrupted the traditional media landscape, creating challenges such as fake news, privacy concerns, and power consolidation. Digital Space in the Wake of Shrinking Traditional Media , edited by Alfred Akwala, Denish Otieno, and Amos Marube, offers a comprehensive analysis of this transformation. It equips scholars and general readers with the knowledge needed to critically engage with digital media by exploring topics such as journalism's evolution, the economics of digital media, and the social and cultural implications. By delving into these areas, the book provides a deep understanding of the complexities of the digital media landscape, allowing readers to navigate the challenges and opportunities that arise. Targeting academic scholars and general readers alike, Digital Space in the Wake of Shrinking Traditional Media encourages critical thinking and ethical practices in digital media. It explores topics such as the ethical considerations surrounding privacy and data security, the impact of digital media on political discourse, and emerging business models within the digital space. With this knowledge, readers can actively contribute to shaping a responsible, inclusive, and equitable digital environment. By empowering individuals to navigate the ever-evolving media landscape with confidence, this book becomes an essential resource for those seeking to understand and engage with the complexities of digital media in a meaningful and responsible manner.

• Format: Hardback
• ISBN: 9781668493564
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Transformative Integration of Sensors, Controls, and Safety Networks

Revathi S.

As technology advances rapidly, industries grapple with the intricate challenge of seamlessly integrating sensors, controls, and safety networks. The transformative potential of these technologies is evident, promising enhanced efficiency, safety, and reliability across various sectors. However, the pressing issue lies in the need for a comprehensive resource that not only navigates the evolving state of these technologies but also addresses the demand for integrated knowledge. As professionals and researchers in fields such as Control & Computing, Network & Security, VLSI & Embedded Systems, and Sensor and IoT seek a cohesive understanding of these domains, the absence of a consolidated reference becomes a formidable hurdle. Transformative Integration of Sensors, Controls, and Safety Networks steps into this void, offering a compelling solution to the challenge at hand. By collating cutting-edge research and innovative applications, this book provides a comprehensive overview of the state-of-the-art in sensor technologies, control systems, and safety networks. Tailored to cater to the needs of students, researchers, engineers, and practitioners, it not only illuminates the current advancements but also serves as a catalyst for collaboration and knowledge exchange. As industries grapple with issues like real-time monitoring, machine learning, and adaptive control, this book emerges as a guiding light, offering not just insights but a roadmap for unlocking the transformative potential of these interconnected technologies.

• Format: Hardback
• ISBN: 9798369330920
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture

Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals' identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.

• Format: Hardback
• ISBN: 9781668463079
• Publication Date: May 2024
• Availability: Not Yet Available - Pre-Order Now

Social Media Strategies for Tourism Interactivity

Ramos

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

• Format: Hardback
• ISBN: 9798369309605
• Publication Date: May 2024
• Availability: In Stock - Despatched Within 5 Working Days

Plunkett's Computers, Hardware & Software Industry Almanac 2024

Jack W. Plunkett

• Format: Paperback
• ISBN: 9781647880255
• Publication Date: Apr 2024
• Availability: In Stock - Despatched Within 5 Working Days

Serverless Computing Concepts, Technology and Architecture

Rajanikanth Aluvalu

Serverless computing has emerged as a transformative technology, gaining prominence over traditional cloud computing. It is characterized by reduced costs, lower latency, and the elimination of server-side management overhead, and is driven by the increasing adoption of containerization and microservices architectures. However, there is a significant lack of comprehensive resources for academic research purposes in this field. Serverless Computing Concepts, Technology, and Architecture addresses this gap and provides a comprehensive exploration of the fundamental concepts, characteristics, challenges, applications, and futuristic approaches of serverless computing. This book serves as a valuable reference for doctorate and post-doctorate research scholars, undergraduates, and postgraduates in fields such as computer science, information technology, electronics engineering, and other related disciplines. Serverless Computing Concepts, Technology, and Architecture is poised to be a one-stop reference point for those seeking to understand and harness the potential of serverless computing. It will serve as a prominent guide for researchers in this field for years to come, enriching their knowledge and advancing the study of serverless computing.

• Format: Hardback
• ISBN: 9798369316825
• Publication Date: Apr 2024
• Availability: In Stock - Despatched Within 5 Working Days

Analyzing Current Digital Healthcare Trends Using Social Networks

Sukanta Kumar Baral

In the world of digital healthcare, a critical issue looms large, demanding the immediate attention of academic scholars. The convergence of developing medical technologies, innovative digital solutions, and intricate healthcare structures has set the stage for a seismic transformation. However, the understanding of this evolving landscape remains inadequate, and the urgency to decipher these intricacies has never been more pressing. As we witness the rapid expansion of mobile-based digital healthcare, a fundamental problem becomes evident – a lack of comprehensive research on the industry's structure and dynamics. This gaping void in knowledge is the challenge that Analyzing Current Digital Healthcare Trends Using Social Networks undertakes with groundbreaking academic rigor. This book is a key resolution to this overarching problem, and it is meticulously designed to serve academic scholars seeking to unravel the intricacies of the digital healthcare ecosystem. By delving deep into the web of stakeholders, industry-specific challenges, and regulatory frameworks, it provides a comprehensive analysis that is long overdue. Extensive use of research articles, case studies, and empirical evidence serves as a compass to navigate the complexities of digital healthcare. The ultimate goal is to empower academic scholars with knowledge, bridging the gap between theory and practice.

• Format: Hardback
• ISBN: 9798369319345
• Publication Date: Apr 2024
• Availability: In Stock - Despatched Within 5 Working Days

Computer Networking

Zeeshan Qaiser

• Format: Paperback
• ISBN: 9781774697559
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5-7 Working Days

Advanced Applications in Osmotic Computing

G. Revathy

The interaction of various service models, including edge computing and cloud computing, are quickly changing to better support microservices. This intricate weave of technology and information sharing is necessary to build systems that run faster and more efficiently. The interplay between these computing methods and microservices is emerging as the field of Osmotic Computing. Experts can now embark on an intellectual journey into data-driven exploration and ingenuity with the guidance of the book, Advanced Applications in Osmotic Computing . As ethical considerations become rising concerns, the potential biases, privacy encumbrances, and equitable conundrums of osmotic computing are investigated. This book offers judicious strategies to navigate these quandaries conscientiously, adding a layer of responsibility to the discourse. Within these pages, the very fabric of understanding in IoT, Cloud, Edge, Fog, and Machine Learning is redefined, marking a pivotal shift in the paradigm of technological comprehension. This book is an epicenter for the latest evolutions in osmotic computing, unfurling unconventional methodologies that shape the trajectory of data-driven decision-making. Readers will plunge into the theoretical bedrock, simultaneously witnessing pragmatic applications that adeptly bridge the schism between the theoretical constructs and pragmatic realization. The intended audience is multifaceted, encompassing data scientists, machine learning engineers, researchers, academics, educators, students, industry practitioners, interdisciplinary experts, and technology and business leaders.

• Format: Hardback
• ISBN: 9798369316948
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5 Working Days

Examining the Rapid Advance of Digital Technology in Africa

Lloyd G. Adu Amoah

There are essential questions surrounding Africa's digitalization journey, including whether or not the continent can truly serve as the last frontier for socio-economic transformation through digital innovation. An examination of countries such as Ghana, Kenya, Senegal, and Rwanda, which are actively pursuing digitalization, may provide some answers. To evaluate the potential implications, both real and potential, that arise from this focused pursuit, a critical analysis is necessary. Scrutiny of digital infrastructure by companies like Huawei, the emergence of artificial intelligence, and the advent of quantum computing will open new pathways to understanding and establishing promising approaches to the advancement of this region. Examining the Rapid Advance of Digital Technology in Africa offers a comprehensive exploration of the transformative power of digitalization in Africa and its implications for the continent's socio-economic development. It engages with the field of science and technology studies, linking it with socio-economic impacts and transformation, to track, analyze, understand, and critique Africa's contributions to digitalization. The chapters cover a wide range of themes, including ICTs and the business environment, education, healthcare, creative industries, media, culture, tourism, agriculture, ecology, artificial intelligence, blockchain and cryptocurrency revolution, algorithmic governance, the quantum age, and urbanization. This book is a must-read for researchers, scholars, investors, and policymakers who are interested in Africa's digital transformation, as it offers valuable insights into the latest empirical and theoretical aspects shaping the continent's ongoing digitalization.

• Format: Hardback
• ISBN: 9781668499627
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5 Working Days

Cases on Social Media and Entrepreneurship

Syed Far Abid Hossain

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

• Format: Hardback
• ISBN: 9798369317815
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5 Working Days

Computational Models for Social Network Analysis

Ravi Ranjan Kumar

• Format: Hardback
• ISBN: 9781774699126
• Publication Date: Mar 2024
• Availability: In Stock - Despatched Within 5-7 Working Days

The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Nithin Kalorth

The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

• Format: Hardback
• ISBN: 9798369301166
• Publication Date: Feb 2024
• Availability: In Stock - Despatched Within 5 Working Days

Digital Dreams Have Become Nightmares

Ronald M. Baecker

Offers a compelling discussion of the digital dreams that have come true, their often unintended side effects (nightmares), and what must be done to counteract the nightmares. It is intended as an impetus to further conversation not only in homes and workplaces, but in academic courses and even legislative debates.

• Format: Paperback
• ISBN: 9798400717680
• Publication Date: Feb 2024
• Availability: In Stock - Despatched Within 5 Working Days

Internet of Things

Maki K. Habib

• Format: Hardback
• ISBN: 9781837689873
• Publication Date: Jan 2024
• Availability: Temporarily out of stock: Usually despatched in 14-18 days